USA Outdoor Media located in Round Rock, TX came to me with a legacy website that had hardly been touched over the last 20 years (aside from some light content updates) and it looked like it! The poor and dated user experience was signficantly holding back the conversion opportunities and hampering the paid advertising campaigns. I worked with the organization to refresh the brand identity while retaining the same 'DNA' while rebuilding the new user experience from the ground up, with an emphasis on SEO optimization and a conversion focused funnel, resulting in an immediate jump in daily conversions 3-5x the original website! 🥳
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