USA Outdoor Media located in Round Rock came to me with a legacy website that had hardly been touched over the last 20 years (aside from some light content updates) and it looked like it! The poor and dated website was signficantly holding back the conversion opportunities and hampering the paid advertising campaigns. I worked with the organization to refresh the brand identity while retaining the same ‘DNA’ while rebuilding the new website from the ground up, with an emphasis on creating an SEO friendly site and a conversion focused funnel, resulting in an immediate jump in daily conversions 3-5x the original website! 🥳 In addition to the new design, we implemented targeted search engine optimization strategies and ongoing SEO efforts to improve visibility on Google, helping to drive more qualified traffic to the site. These improvements played a key role in driving traffic to the site and increasing conversions.
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