Small Wars Journal has a long standing history as an online military publication for over 20 years. Their legacy website was hung up on Drupal with two decades worth of archival content. As a part of the acquisition by Arizona State University, I was enlisted to assist with the rebranding and new user experience to help bring the website up to today's online publication standards on Wordpress. The final result was a far more intuitive user experience and the ability for ASU to confidently monetize the traffic to bring more value to the authors and users alike.
Visit site ›Kickstand Communications in Austin, TX came to me in need of a more intuitive way to manage their website's content that they wanted to optimize for new SEO initiatives while enlisting an SEO firm. Turns out, like many SEO vendors these days, they were leading the Kickstand team astray with 'blackhat' SEO tactics. I was able to help them salvage the efforts and develop a new custom user experience from the ground up that better represented all their hard work and services. The final result was on-brand and on-time, and helping their content reach new users daily.
Visit site ›I was introduced to Robert Gallery and the Athletes For Care team through another non-profit I work closely with, VETS on a similar mission to legalize psychedelic medicine and research for PTSD and brain trauma. Like many non-profits, A4C came under dire circumstances with crumbling web infrastructure and a misguided strategic direction for fundraising and brand awareness. I'm working closely with A4C on a regular basis to continue their mission and the momentum has been steadily growing with psychedlic medicine now becoming much more mainstream. I wanted to so something super standout and engaging to speak to the athletes and broader demographic. The final result has helped spark a movement and increase grassroots donations significantly.
Visit site ›Rubicon Founders acquired a majority stake in U.S.M.M. U.S. Medical Management and wanted to rebrand the entire organization and all partner brands to HarmonyCares. I managed the entire creative process from front to back working with stakeholders and in-house partners to develop a new brand system and extensive online infrastructure from the ground up. Leveraging the latest Jamstack technologies I was able to help maintain the highest security and industry compliance standards while elevating the entire user experience. In total there are 6 new brands and websites I couldn't be happier with.
Visit site ›Expanding their digital footprint to compound their successful growth in Tennessee, Nephrology Associates approached me to renovate their user experience for both clients and their in-house team to easily maintain the site without the ongoing costs for simple content updates. With such a robust cross-pollination of locations and providers, it was fun to make this easy for them to manage and the result will help them grow into the rest of the country, with ease.
Visit site ›Roadmap Tracker was born out of my passion for process optimization and a simple desire to have a Dominos Pizza Tracker for my projects. Long before I discovered Trello, I dreamt of a SIMPLE project tracking system for people like myself, without the layers of complexity needed to communicate a project's status and goals in a linear way, all without requiring clients to login. So I put together a backend team to help me create and nurture the SaaS platform and I learned a ton about bootstrapping a small web application along the way.
My original engagement with Honest began during their inception (roughly two years prior to this redesign with Rubicon Founders) with a web design sprint and no brand standards and an affinity for vector illustration. As the organization matured, they evolved their brand standards, and it was time to address it from top to bottom, not just patching together incremental updates. I assisted with a complete redesign and further refinement of their brand system.
Visit site ›Rubicon Founders is an investment firm primarily focusing on the healthcare and health-tech verticals. With a robust portfolio of new and established organizations, they needed a website to confidently showcase their portfolio, team, and thought-leadership content. Working with Rubicon Founders on their own website was just as much fun as supporting their efforts across all their investments to ensure they are recognized as one of the leading investment firms in their respective segments.
Visit site ›The Jet is setting out to revolutionize the rapid transportation industry, starting with New York and Washington, DC. It was an amazing opportunity to work with The Jet and Drogin Group to design and develop the entire front-end user experience for their organization, including all the web marketing material and the front-end design and development for their pilot web-app. The Jet team had a very unique vision for the brand and it was a pleasure to be able to help them bring it to life.
Electrolift Creative offered me an incredible opportunity to leverage A.I. art at it's early inception to create the artwork (slide 2) and set the visual tone for Gotham: The Fall and Rise of New York. A documentary that catalogs New York's infamous journey to being the massive city super power it's become today. Highly encourage you check this one out!
Visit site ›Bringing the Bachelor (The wife's a big fan, I'll admit I catch it in passing) Peter's Weber's illustrated childrens book to life online was such an amazing opportunity and experience working with the Blue Balloon Books team. I wanted the design and development to breathe life into the illustrations with subtle animations and a dynamic layout and dimension that encouraged the user to be pulled into the story, while staying cohesive with the books aesthetic
Visit site ›The Biden Seesaw was a funny concept I helped dream up to visualize what is traditionally referred to as a "flip-flop" in the political spectrum. I wanted to bring the schoolyard scene to life with a subtle seesaw animation and plenty of memorable visual material to help it gain traction on social media. It seemed to work out well, and ended up winning Gold for Best Use of Humor and Silver for Best Digital Contrast piece at the 2020 Pollie Awards.
Dr. Chris Frueh is an established clinical psychologist, professor, and published author who came in need of a website that would adequately represent his personal brand and accomplishments in an intuitive package for both his audience and for his own personal management. The final result is a unique personal brand experience that represents Dr. Chris's personality and passion.
Visit site ›Robert Gallery is a former professional football player, College Football Hall of Fame inductee, and the #2 overall NFL draft pick in 2004. Now focusing on his new life mission as the CEO of Athletes For Care (which I've also had the pleasure of supporting), he was in need of a personal brand identity system and website to tell his story and facilitate his personal engagements. Working closely with Robert was an honor and I was able to leverage some of his amazing NFL footage to build a really unique user experience we're both proud to showoff.
Visit site ›Morgan Ortagus is currently the Deputy Special Envoy to the Middle East, but she is also one of the original Founders of Rubicon Founders who I've also worked very closely with on many of their medical and med-tech industry investments (many of which can be found in my portfolio as well) and also with her political work in the think tank and non-profit sectors. Morgan needed a personal brand and website to house all of her work, updates, and showcase her accomplishments, and it was truly a pleasure to support her personal brand initiatives and working with her team. When you have an arsenal of creative content to work with like Morgan does, it seems to make my job that much more fun. Couldn't be happier with the final result!
Visit site ›It was an honor to work with The John Fairey Garden (Formerly the Peckerwood Garden) on their new user experience for the unveiling of their new brand after the passing of their founder, John Fairey. With an extensive catalog of plant imagery and an incredible story to tell, I wanted to give the user a window into the garden's amazing atmosphere and experience.
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