I was a big fan of Live PD when they were here in Wilco, and I always missed them when they were pulled from the air. Well, Sheriff Mark Lamb linked up with my friends over at Lincoln Strategy Group who reached out for help with the Brand Identity + Website Design and Development for the new online-only subscription streaming service, American Sheriff Network. I wanted to craft a user-experience that was not only intuitive for the wide-range of audiences, but unique to the American Sheriff Network brand. The result was an immersive experience to put you in the passenger seat of all the action with an easy to navigate interace consistent across all devices. Inevitably, in short turn, American Sheriff was sold to TRUBLU streaming 🏆
I was approached by the partners of Brynnstone Lending before they even had a name selected - they needed competitive market research for luxury asset lending completed to select and secure a name that would pave the way for a unique brand identity system and user experience the brand could grow into and stand out with. I produced a number of strong possible names without any market competition, and Brynnstone Lending was the winner. From there I developed a unique brand identity system and cohesive website landing page for the foundation of the organization.
Visit site ›I was approached by Red Orchid Marketing and KGB Texas to assist with the overhaul of the SJRC Texas user experience. They were on a crumbling templated infrastructure in need of an intuitive refresh for users to easily locate resources and engage with the SJRC initiatives. I took SJRC through a comprehensive content strategy through design and development process to refine their user flow and everyone couldn't be happier with the results.
Visit site ›MotoGFX had a legacy website that was failing to convert due to a host of technical and user-experience issues. I worked closely with their team to bring their website into the modern era of the web, cohesive with their existing brand, and happily increased conversions by 100% (due solely to the technical errors, but still 🥳). Matt and his team gave me almost unlimited creative freedom, which was an awesome experience to try and do something super unique and engaging while still prioritizing conversions. The spash of ink background video really brings the brand together, and speaks to all their unique print and marketing offerings.
Visit site ›Small Wars Journal has a long standing history as an online military publication for over 20 years. Their legacy website was hung up on Drupal with two decades worth of archival content. As a part of the acquisition by Arizona State University, I was enlisted to assist with the rebranding and new user experience to help bring the website up to today's online publication standards on Wordpress. The final result was a far more intuitive user experience and the ability for ASU to confidently monetize the traffic to bring more value to the authors and users alike.
Visit site ›Kickstand Communications in Austin, TX came to me in need of a more intuitive way to manage their website's content that they wanted to optimize for new SEO initiatives while enlisting an SEO firm. Turns out, like many SEO vendors these days, they were leading the Kickstand team astray with 'blackhat' SEO tactics. I was able to help them salvage the efforts and develop a new custom user experience from the ground up that better represented all their hard work and services. The final result was on-brand and on-time, and helping their content reach new users daily.
Visit site ›I was introduced to Robert Gallery and the Athletes For Care team through another non-profit I work closely with, VETS on a similar mission to legalize psychedelic medicine and research for PTSD and brain trauma. Like many non-profits, A4C came under dire circumstances with crumbling web infrastructure and a misguided strategic direction for fundraising and brand awareness. I'm working closely with A4C on a regular basis to continue their mission and the momentum has been steadily growing with psychedlic medicine now becoming much more mainstream. I wanted to so something super standout and engaging to speak to the athletes and broader demographic. The final result has helped spark a movement and increase grassroots donations significantly.
Visit site ›With the successful launch of Policubes, we had assembled a small 'dream team' of skills between engineering, product design and development, production, and front-to-back marketing - so we put our heds together one more time to create the collective, Koality Accelerator. Individually we've worked with some of the industries best and brightest, and created some of the most memorable products and experiences. Combined we are setting our sights even higher. I had a lot of fun throwing together this unique and engagement microsite to get us off the ground. If you're interested in building a product, you know where to find us! 🚀
Visit site ›My childhood friend was launching his new venture into home inspections and needed a brand identity and website that would stand out in the crowded local home inspection market. I was super excited to take on the challenge and help set the bar high for his first experience with a designer. The result is easily one of my favorite brands, a clever portrayal of his brand name with a subtle home silhouette worked into a bed headboard. I also assisted with a simple, but intuitive website his organization could grow into.
Visit site ›Dana Marruffo has owned an operated Buzz Public Relations for over two decades, and her legacy website was starting to look a bit dated, so she approached me with a new vision for the organization, putting her personal brand front-and-center to showcase her deep portfolio of public relations experience in Austin, TX. It was a pleasure working with Dana to bring her vision to life!
Visit site ›Rubicon Founders acquired a majority stake in U.S.M.M. U.S. Medical Management and wanted to rebrand the entire organization and all partner brands to HarmonyCares. I managed the entire creative process from front to back working with stakeholders and in-house partners to develop a new brand system and extensive online infrastructure from the ground up. Leveraging the latest Jamstack technologies I was able to help maintain the highest security and industry compliance standards while elevating the entire user experience. In total there are 6 new brands and websites I couldn't be happier with.
Visit site ›Expanding their digital footprint to compound their successful growth in Tennessee, Nephrology Associates approached me to renovate their user experience for both clients and their in-house team to easily maintain the site without the ongoing costs for simple content updates. With such a robust cross-pollination of locations and providers, it was fun to make this easy for them to manage and the result will help them grow into the rest of the country, with ease.
Visit site ›Roadmap Tracker was born out of my passion for process optimization and a simple desire to have a Dominos Pizza Tracker for my projects. Long before I discovered Trello, I dreamt of a SIMPLE project tracking system for people like myself, without the layers of complexity needed to communicate a project's status and goals in a linear way, all without requiring clients to login. So I put together a backend team to help me create and nurture the SaaS platform and I learned a ton about bootstrapping a small web application along the way.
My original engagement with Honest began during their inception (roughly two years prior to this redesign with Rubicon Founders) with a web design sprint and no brand standards and an affinity for vector illustration. As the organization matured, they evolved their brand standards, and it was time to address it from top to bottom, not just patching together incremental updates. I assisted with a complete redesign and further refinement of their brand system.
Visit site ›Rubicon Founders is an investment firm primarily focusing on the healthcare and health-tech verticals. With a robust portfolio of new and established organizations, they needed a website to confidently showcase their portfolio, team, and thought-leadership content. Working with Rubicon Founders on their own website was just as much fun as supporting their efforts across all their investments to ensure they are recognized as one of the leading investment firms in their respective segments.
Visit site ›The Jet is setting out to revolutionize the rapid transportation industry, starting with New York and Washington, DC. It was an amazing opportunity to work with The Jet and Drogin Group to design and develop the entire front-end user experience for their organization, including all the web marketing material and the front-end design and development for their pilot web-app. The Jet team had a very unique vision for the brand and it was a pleasure to be able to help them bring it to life.
(The ones I've had time to add to my portfolio) Don't see something you're looking for? I have closet full more!
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