Freeman Fritts Vet Clinic & Shelter

Website Design & Development

For non-profits, every bad user experience could be a missed opportunity, a donation, an adoption or sponsorship. Freeman Fritts was making their best effort through volunteer efforts and a DIY wix website, but the flawed foundation was causing frustration internally for the Freeman Fritts team to manage content, and for their users, looking to adopt or support the mission - leading to lost revenue and costly inefficiencies. I worked closely with the Freeman Fritts team to develop a user experience tailored to their unique brand, with an emphasis on usability and scale.