I was introduced to Robert Gallery and the Athletes For Care team through another non-profit I work closely with, VETS on a similar mission to legalize psychedelic medicine and research for PTSD and brain trauma. Like many non-profits, A4C came under dire circumstances with crumbling web infrastructure and a misguided strategic direction for fundraising and brand awareness. I'm working closely with A4C on a regular basis to continue their mission and the momentum has been steadily growing with psychedlic medicine now becoming much more mainstream. I wanted to so something super standout and engaging to speak to the athletes and broader demographic. The final result has helped spark a movement and increase grassroots donations significantly.
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