A3 Industries designs and manufactures modular stocks, braces, adapters, foregrips, and chassis systems in the USA for dozens of firearm platforms. Their customers arrive already knowing what they own and with one question in mind: does this fit it? In collaboration with Offensive Marketing Group, I designed and developed the new a3industries.com around that question, migrating the store from BigCommerce to a Shopify theme custom-coded from the ground up. Shoppers can browse by firearm platform or by product type, fitment lives in the catalog data rather than buried in descriptions, universal parts stay visible no matter which firearm you filter by, and a built-in configurator pairs stocks and braces with the right adapter without relying on paid apps. With more than 90% of visitors on mobile, every filter and configuration step was designed for the phone first.
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