USA Outdoor Media came to me with a legacy website that had hardly been touched over the last 20 years (aside from some light content updates) and it looked like it! The poor and dated user experience was signficantly holding back the conversion opportunities and hampering the paid advertising campaigns. I worked with the organization to refresh the brand identity while retaining the same 'DNA' while rebuilding the new user experience from the ground up, with an emphasis on SEO optimization and a conversion focused funnel, resulting in an immediate jump in daily conversions 3-5x the original website! 🥳
Visit site ›I've been fortunate enough to be working closely with Drogin Group as a creative partner for many of the projects found on my site, as well as on the Drogin Group Site (if it's not already clear by the very similar portfolio page design). Established in 2018 and winning countless awards each year, we were ecstatic to win 'Best New Firm' from the 2020 Reed Awards.
Visit site ›I love a good challenge! A firm believer in "less is more", I'm always looking for an opportunity to help brands turn their vision into reality, even if they don't have much - if anything, to work with. Parabellum Media came to Drogin Group with nothing more than a brand name and a dream, and I helped them build it into a reality with a full brand identity exploration and some carefully selected and curated stock imagery. When people think of stock, they think cliche or boring, I see an opportunity to set the bar higher.
Visit site ›Spindle 360 is a truly one of a kind product design and marketing firm where I was previously the Creative Director. Fusing the competencies seamlessly through the life of a product's creation. Witnessing is one thing, but being a part of this team has re-shaped my entire design thought process. As a part of our transition into a new location, we underwent a rebranding and website redesign which I was lucky enough to handle from the ground up.
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