When I was first introduced to Firecracker Farm (via Better Business Babe - Andrea Gallagher) I was blown away by their products, but I was equally suprised by their product positioning and lack of food being shown. We immediately engaged for ongoing Brand Strategy and collaborated closely to aggressively reshape the brand and focus of the creative assets and system. With that inevitably came an entirely new website that is better positioned to showcase their amazing products.
Visit site ›Winner of Literary Titan Book Award and Reader's Favorite Five-Stars. When my father called with the concept for Penelope the Pesky Pelican, I never would have dreamed of the adventure we would take writing, editing, collaborating with an illustrator, curating the production, and self-publishing the first edition of the book. The story is a timeless tale of Penelope the Pelican on a beautiful summer day as she learns the true meaning of friendship. Wonderfully illustrated by Evelina Losich in a way families of all ages will truly enjoy. Available for Now on the website or on Amazon.
Visit site ›USA Outdoor Media came to me with a legacy website that had hardly been touched over the last 20 years (aside from some light content updates) and it looked like it! The poor and dated user experience was signficantly holding back the conversion opportunities and hampering the paid advertising campaigns. I worked with the organization to refresh the brand identity while retaining the same 'DNA' while rebuilding the new user experience from the ground up, with an emphasis on SEO optimization and a conversion focused funnel, resulting in an immediate jump in daily conversions 3-5x the original website! 🥳
Visit site ›Paloma Verde CBD came to me in a state many family-owned passion projects do initially, armed with a fleet of amazing products just really unsure of how to navigate the vast world of websites and e-commerce. I took them through a full comprehensive creative audit, including content, imagery and renders and optimizing their conversion funnel. The end result is a custom designed and developed lightweight solution on the Jamstack leveraging Snipcart for what they do best.
During my tenure at Spindle 360 I was given the unique opportunity to help launch a new standing desk brand from start to finish. Working with stakeholders, we developed a future-proof brand and user experience that was reflected in the distinct product presentation and custom desk builder. It also received an Honorable Mention from Awwwards, which ain't bad either.
Pretty Fly FPV was a personal project I dreamt up one night, I wanted some cool custom goggle straps and lanyards for my other hobby, FPV, or First-Person-View Drones. So I kickstarted a fun project after designing the product line personally and developing a business plan. Unfortunatley as a naive new business owner I was partnered with an ill-willed investor and I decided to pack up and close up shop, but I still got some cool products and a cool case study out of it. The site employs Snipcart and I was featured in some cool articles about my front-end development work on this site pioneering their platform.
Visit site ›Another fantastic product launch from my time as Creative Director at Spindle 360, Stream Filters is a superior water filtration system for your home. Working with the stakeholders, I helped develop a cohesive brand identity from logo to product packaging, coupled with a gorgeous product photoshoot to create a user experience that conveyed the pure quality associated with the product.
Visit site ›With Spindle 360's success on previous Aquabot Products like the X4, we were brought on to tackle the top-tier line launch as well. The Elite's design immediatley stood out from other cleaners, so I wanted to emphasize this with a distinct 'large' photography style and user-experience.
Visit site ›Merch For All is a unique e-commerce product development, production, and fufillment service for gamers and content creators. They approached me with a rapid design and development schedule (less than 1-month) and huge aspirations to create an ecosystem of e-commerce 'microsites' for their creators that all fed into a single e-commerce solution. Never one to turn down a challenge, I took it on. The end result is an ever-growing ecosystem they manage themselves using limited code knowledge built on the Snipcart E-commerce Platform and Hugo Static Site Generator.
Visit site ›PoolBots is an online e-commerce retailer specializing in pool robots. With an ever-growing selection of products, brands, and categories, they needed a custom e-commerce solution that could grow with them. As lead designer and developer, I worked with Spindle 360 and stakeholders to develop a custom user experience built on top of OpenCart.
Visit site ›Spindle 360 works with a number of pool products, and pool cleaners specifically, so it was a great experience to design user experiences for each product tailored to their brand. For the Aquabot Exteme Series, I wanted to push the boundaries of 'percieved space' with the stage utilizing some unique photography angles and subtle CSS transitions.
Visit site ›Litcessory makes it possible to do some really cool advanced LED lighting setups with your Phillips Hue. It's all rather 'tech-y' so I worked with Tusk Digital to simplify the value proposition and product offerings while working with product designers on high-quality 3D renders to give them the 'Apple-effect'. This is all packaged in a clean user-experience built on a custom Wordpress development leveraging WooCommerce for the ecommerce functionalities.
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