I’m a multifaceted creative with a passion for crafting unique brands and conversion-focused user experiences for motivated organizations of all shapes and sizes, from small businesses to Fortune 500 corporations and political campaigns local to presidential.
I do some web stuff and some branding
Rubicon Founders acquired a majority stake in U.S.M.M. U.S. Medical Management and wanted to rebrand the entire organization and all partner brands to HarmonyCares. I managed the entire creative process from front to back working with stakeholders and in-house partners to develop a new brand system and extensive online infrastructure from the ground up. Leveraging the latest Jamstack technologies I was able to help maintain the highest security and industry compliance standards while elevating the entire user experience. In total there are 6 new brands and websites I couldn't be happier with.
Visit site ›The Jet is setting out to revolutionize the rapid transportation industry, starting with New York and Washington, DC. It was an amazing opportunity to work with The Jet and Drogin Group to design and develop the entire front-end user experience for their organization, including all the web marketing material and the front-end design and development for their pilot web-app. The Jet team had a very unique vision for the brand and it was a pleasure to be able to help them bring it to life.
Visit site ›The Pure TheraPro website serves as a true testament to custom development possibilities in a new and evolving ecosystem, and executing the desires of the client. The Shopify 2.0 system had just launched and Pure Therapro was quickly growing, along with that came new aspirations mid-stream to integrate natively with Shopify, Shopify 2.0 was a natural choice and I was up for the challenge. The result is a fully custom Shopify theme tailored to the Pure TheraPro RX brand.
Visit site ›Bringing the Bachelor (The wife's a big fan, I'll admit I catch it in passing) Peter's Weber's illustrated childrens book to life online was such an amazing opportunity and experience working with the Blue Balloon Books team. I wanted the design and development to breathe life into the illustrations with subtle animations and a dynamic layout and dimension that encouraged the user to be pulled into the story, while staying cohesive with the books aesthetic
Visit site ›I was a big fan of Live PD when they were here in Wilco, and I always missed them when they were pulled from the air. Well, Sheriff Mark Lamb linked up with my friends over at Lincoln Strategy Group who reached out for help with the Brand Identity + Website Design and Development for the new online-only subscription streaming service, American Sheriff Network. I wanted to craft a user-experience that was not only intuitive for the wide-range of audiences, but unique to the American Sheriff Network brand. The result was an immersive experience to put you in the passenger seat of all the action with an easy to navigate interace consistent across all devices.
Visit site ›Grazzy approached me to assist in refreshing their user experience with a comprehensive redesign. I was excited to elevate their website utilizing the vibrant brand standards combined with a clean user experience that put an emphasis on their product and clearly articulates their unique value proposition for hotels and the service industry.
Visit site ›Paloma Verde CBD came to me in a state many family-owned passion projects do initially, armed with a fleet of amazing products just really unsure of how to navigate the vast world of websites and e-commerce. I took them through a full comprehensive creative audit, including content, imagery and renders and optimizing their conversion funnel. The end result is a custom designed and developed lightweight solution on the Jamstack leveraging Snipcart for what they do best.
Visit site ›Caroline Strawson is a UK-based award winning ICF Accredited Trauma Informed Theapist & Coach with an amazing and comprensive programs covers incredibly rich depth that stock photography wouldn't be enough. I leveraged the latest A.I. art techologies (MidJourney) to devlop one-of-a-kind painting style illustrations. The result was an on-brand cohesive ecosystem of unique art personalized for Carolines programs.
Visit site ›It was an honor to work with The John Fairey Garden (Formerly the Peckerwood Garden) on their new user experience for the unveiling of their new brand after the passing of their founder, John Fairey. With an extensive catalog of plant imagery and an incredible story to tell, I wanted to give the user a window into the garden's amazing atmosphere and experience.
Visit site ›Lisa needed help with her personal brand and helping communicate her robust resume and warm personality with a refined brand and user experience that could grow with her and stand the test of time. I worked with Lisa to develop a versitile LPPR logomark and lightweight user experience Lisa will be able utilize for years to come.
Visit site ›The Biden Seesaw was a funny concept I helped dream up to visualize what is traditionally referred to as a "flip-flop" in the political spectrum. I wanted to bring the schoolyard scene to life with a subtle seesaw animation and plenty of memorable visual material to help it gain traction on social media. It seemed to work out well, and ended up winning Gold for Best Use of Humor and Silver for Best Digital Contrast piece at the 2020 Pollie Awards.
Visit site ›With the namesake being so heavenly, I couldn't help but get inspired to take the visual experience to the next level with subtle animations and dynamic imagery. It was awesome working with Drogin Group to bring this brand to life complete with an online ordering system and e-commerce functionality for their Pizza Pack.
Visit site ›Working with Drogin Group on this Award-winning comprehensive campaign stands as a true case-study for how a holistic approach to building a brand and candidate's image can help a project stand out in any crowded field. Despite running an unsucessful campaign being out-spent, Elianor's message was able to resonate and carry a movement in her district that still lives today.
Working with Eddie and Andrea across numerous engagements has always been a pleasure, but working on his personal brand really put me in my element. Eddie needed a single place to easily manage and promote all his engagements and affilations in a way that was on-brand and appealed to his target audience (me). So I whipped up this fun high contrast / black and white approach inspired by his tattoos and rough military / americana undertones on NetlifyCMS as an easy, lightweight and efficient way to manage their content.
Visit site ›My good friends Kristen and Ross McKelvie at Austin Flower Walls are filling a void in the glamorous business of flower walls and floral backdrops for special events and they needed a web presence that elevated their brand and showcased their amazing products and services. It was awesome working with Kristen and Ross, who pushed me creatively to deliver a unique aesthic for their brand, while also checking off a new industry from my 'bucket list' :)
Visit site ›CineDrones are some of the best in drone cinematography business, so naturally they needed a site of the same caliber. I was introduced by my friends at Quad Standard Labs while CineDrones were mid-way through getting swindled by a 'theme pimp' developer. I was lucky enough to be given the opportunity to show them how a truly custom user-experience tailored to their brand and goals would compare.
Visit site ›Working with the Eddie and Andrea to help brand and establish the Pipe Hitter Foundation's non-profit identity and user experience was a classic example of the ideal client. They we're very receptive to ideas and conversations about how we could build a brand and associated web-experience that embodied the powerful mission and experience they have taken on. As a result the site came together great, and establishes a solid foundation for their future endeavors.
Visit site ›I've been fortunate enough to be working closely with Drogin Group as a creative partner for many of the projects found on my site, as well as on the Drogin Group Site (if it's not already clear by the very similar portfolio page design). Established in 2018 and winning countless awards each year, we were ecstatic to win 'Best New Firm' from the 2020 Reed Awards.
Visit site ›It was awesome working with Ballast Books to develop a microsite and e-commerce page for The Man In The Arena by Eddie Gallagher, a book with nothing short of a story to tell. What started as a simple promotional landing page easily evolved into an e-commerce page that connects with the Ballast snipcart infrastructure.
Visit site ›Gun Owners of America had decades of content and information to tackle before we could even start on the site. The “information architecture” (or framework for the new site content) was one of the most important phases of this project. We successfully prioritized categories and goals, including Join, Donate, and Renew Membership. Overall, this has been one of our biggest and most satisfying projects to date. The end result was a brand refresh, comprehensive user-experience and custom backend wordpress infrastructure that will allow the brand to grow for decades longer.
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