I’m a multifaceted creative with a passion for crafting unique brands and conversion-focused user experiences for motivated organizations of all shapes and sizes, from small businesses to Fortune 500 corporations and political campaigns local to presidential.
I do some web stuff and some branding
Braided Health came to me under pressure already well underway with a rebrand from another agency (not going to hot) and in the heat of pitching for raising more investment. I sprung into action with a brand sprint and content strategy workshop to expedite a brand everyone on the team was thrilled with, and assisted with the development of a user experience we're all proud to share. The final result is still in-progress, but the stop-gap that happened in just over two-weeks is something i'm proud of.
Visit site › Case Study ›With the launch of their new brand, Texas Land Brokerage wanted a brand and user experience that would help emphasize their unique brokerage model and showcase their exclusive Texas properties. Inspired by the rolling Texas hills and sunsets seamlessly blended with a "cattle brand" lockup for a logomark that feels as refined and timeless as the Texas landscapes themselves. I wanted this brand and user experience to evoke nostalgia and Texas heritage while providing a solid foundation for the brand to grow into.
Visit site ›Dr. Yael K. Willingham, M.D. was opening her own otolaryngology (ENT) practice in my hometown of Georgetown, TX and approached me to assist with the full brand identity and online user experience. They had a rough idea of what they wanted the mark to resemble, but I was excited to build it out into a comprehensive system, inclusive of collateral, building signage, and the online experience. They will be launching officially in Oct. / Nov. 2024 but they are pre-booking now. Couldn't be happier with how this system came together!
Visit site ›Policubes are incredible 1 by 1 inch magnet cubes with no reverse-polarity that have almost endless possibilities from fidgeting, games, and learning (I keep 8 on my desk for zoom calls, when the my kids aren't stealing them) - making it both a blessing and a curse for positioning the brand. Targeting a wide variety of applications and ages 18 months to 60+. The development of the product was a 3 year process before diving into the branding, packaging, and infrastructure. All now officially available!
Visit site ›C3 Aerospace came to me in a state many early startups do - with huge ideas being executed with an existing brand, but missing the mark on imagery and user experience. I roped in my favorite hyper-realistic render artist and engineer to create some stunning imagery for the new site that would help convey all the ground breaking work they're doing over at C3 Aerospace. This was definitely another 'bucket list' vertical for me and I couldn't be happier with how it came together!
Visit site ›When I was first introduced to Firecracker Farm (via Better Business Babe - Andrea Gallagher) I was blown away by their products, but I was equally suprised by their product positioning and lack of food being shown. We immediately engaged for ongoing Brand Strategy and collaborated closely to aggressively reshape the brand and focus of the creative assets and system. With that inevitably came an entirely new website that is better positioned to showcase their amazing products.
Visit site ›I've worked with the Attorneys For Freedom for a few years supporting their ongoing strategic initiatives while they internally launched their Attorneys on Retainer program, a true alternative to conceal carry insurance. I helped identify a huge opportunity to segment and scale the AOR infrastructure on its own, leading to a literal exponential growth, more than doubling their active users within the first month of the launch! I'm trilled to be able to continue my support for the Attorneys For Freedom family of brands, and a proud AOR member myself.
Visit site ›I met Matt Gowie, owner of MasterPoint Consulting in our "A-Team" group for IndeCollective, as a fellow independant, I immediately resonated with the same drive and passion in Matt that I put in all our work. His brand and user experience left a little to be desired, and he approached me to help him take it to the next level. The "DNA" of his brand was there, but the mark and execution needed a little refinement - which I developed into the MasterPoint "M" Knot. I assisted in fleshing out his full brand identity system for a cohesive foundation, and rolled that into a new user experience that would set him apart from everyone else in his field. I love the way this site came together with subtle movement and unique visuals I developed using AI (midjourney).
Visit site ›Winner of Literary Titan Book Award and Reader's Favorite Five-Stars. When my father called with the concept for Penelope the Pesky Pelican, I never would have dreamed of the adventure we would take writing, editing, collaborating with an illustrator, curating the production, and self-publishing the first edition of the book. The story is a timeless tale of Penelope the Pelican on a beautiful summer day as she learns the true meaning of friendship. Wonderfully illustrated by Evelina Losich in a way families of all ages will truly enjoy. Available for Now on the website or on Amazon.
Visit site ›My original engagement with Honest began during their inception (roughly two years prior to this redesign with Rubicon Founders) with a web design sprint and no brand standards and an affinity for vector illustration. As the organization matured, they evolved their brand standards, and it was time to address it from top to bottom, not just patching together incremental updates. I assisted with a complete redesign and further refinement of their brand system.
Visit site ›To learn of the atrocities plaguing the Biafran people of Nigeria was nothing short of eye opening. Drogin Group was enlisted to develop a comprehensive brand identity and user experience and I was fortunate to handle the creative direction, design and development for this incredible movement. Self Determination is fundamentally foundational to what we are so blessed to call 'Freedom', and being a part of the fight for the Biafran people is truly an honor.
Visit site ›The Jet is setting out to revolutionize the rapid transportation industry, starting with New York and Washington, DC. It was an amazing opportunity to work with The Jet and Drogin Group to design and develop the entire front-end user experience for their organization, including all the web marketing material and the front-end design and development for their pilot web-app. The Jet team had a very unique vision for the brand and it was a pleasure to be able to help them bring it to life.
Visit site ›I was approached by Red Orchid Marketing and KGB Texas to assist with the overhaul of the SJRC Texas user experience. They were on a crumbling templated infrastructure in need of an intuitive refresh for users to easily locate resources and engage with the SJRC initiatives. I took SJRC through a comprehensive content strategy through design and development process to refine their user flow and everyone couldn't be happier with the results.
Visit site ›Rubicon Founders acquired a majority stake in U.S.M.M. U.S. Medical Management and wanted to rebrand the entire organization and all partner brands to HarmonyCares. I managed the entire creative process from front to back working with stakeholders and in-house partners to develop a new brand system and extensive online infrastructure from the ground up. Leveraging the latest Jamstack technologies I was able to help maintain the highest security and industry compliance standards while elevating the entire user experience. In total there are 6 new brands and websites I couldn't be happier with.
Visit site ›Electrolift Creative offered me an incredible opportunity to leverage A.I. art at it's early inception to create the artwork (slide 2) and set the visual tone for Gotham: The Fall and Rise of New York. A documentary that catalogs New York's infamous journey to being the massive city super power it's become today. Highly encourage you check this one out!
Visit site ›I was a big fan of Live PD when they were here in Wilco, and I always missed them when they were pulled from the air. Well, Sheriff Mark Lamb linked up with my friends over at Lincoln Strategy Group who reached out for help with the Brand Identity + Website Design and Development for the new online-only subscription streaming service, American Sheriff Network. I wanted to craft a user-experience that was not only intuitive for the wide-range of audiences, but unique to the American Sheriff Network brand. The result was an immersive experience to put you in the passenger seat of all the action with an easy to navigate interace consistent across all devices. Inevitably, in short turn, American Sheriff was sold to TRUBLU streaming 🏆
I'm often introduced as "the guy that designs logos or builds websites", and that's usually the most tangible result (look no further than my portfolio above), but my strategic process of building brands is uniquely tailored to each organization's goals and how we can make an impact with the highest ROI possible based on comprehensive strategies and foundational principles to position them for success. My engagements span project-basis to fractional Design and Development, Brand & Content Strategy, and Creative & Art Direction. All resulting in comprehensive systems and solutions making a real impact for organizations of all sizes worldwide.
But more importantly I'm a husband and father of two amazing young men (Oliver Ray and Oakley Ray) and our Daughter Emalyn Rae + our chocolate lab, Moose. Just a passionate guy driven by my love for building unique brands and experiences that simply convert.
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