I’m a graphic designer and web developer from Georgetown, TX. My passion is crafting unique brands and conversion-focused user experiences (UX) for motivated organizations of all shapes and sizes; from small business to Fortune 500, and political campaigns local to presidential.
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For non-profits, every bad user experience could be a missed opportunity, a donation, an adoption or sponsorship. Freeman Fritts was making their best effort through volunteer efforts and a DIY wix website, but the flawed foundation was causing frustration internally for the Freeman Fritts team to manage content, and for their users, looking to adopt or support the mission - leading to lost revenue and costly inefficiencies. I worked closely with the Freeman Fritts team to develop a user experience tailored to their unique brand, with an emphasis on usability and scale.
Visit site ›A previous client- Julie from MarketingDx, introduced me to Valenvia Technologies in the heat of the moment with print collateral already in production containing a QR code linking to the website for the promotional outline of the eCoin medical device and therapy. Working with their internal team, I sprung into action assisting with the content strategy, custom website design and rapid development to deploy the site before the print materials arrived in under a week.
Visit site ›The Flight King came to me with a legacy website that felt dated and untrustworthy... hardly the first impression you want when booking luxury travel. With a premium brand like The Flight King, the digital experience needed to reflect the same level of confidence, ease, and exclusivity their clients expect. I redesigned and developed a seamless booking experience that feels like having your own private concierge. The result is a refined, high-performance website that elevates trust and clearly communicates the luxury and reliability behind The Flight King experience.
Visit site ›Renew Recovery Center approached me when launching their brand and location in need of a comprehensive brand identity and user experience to showcase their unique approach to addicition recovery. I worked with their team to develop a brand that would stand out in a sea of sterile clinical style websites, creating an inviting user experience that would resonate with all their target audiences. The result was an intuitive system for both clients and their internal team to manage and grow with moving forward.
Visit site ›Geode Health approached me for their new careers microsite after experiencing the typical inefficiencies with their existing web vendor, opting to build a separate careers website with the ability to manage content internally, and integrate the job listings directly with their hiring platform, Workday, through a robust API integration. Like all my work, we started from a blank canvas working with their existing brand standards to develop a standalone site on a subdomain that was cohesive with their existing site and conversion focused.
Visit site ›Braided Health came to me under pressure already well underway with a rebrand from another agency (not going to hot) and in the heat of pitching for raising more investment. I sprung into action with a brand sprint and content strategy workshop to expedite a brand everyone on the team was thrilled with, and assisted with the development of a user experience we're all proud to share. The final result is still in-progress, but the stop-gap that happened in just over two-weeks is something i'm proud of.
Visit site ›With the launch of their new brand, Texas Land Brokerage wanted a brand and user experience that would help emphasize their unique brokerage model and showcase their exclusive Texas properties. Inspired by the rolling Texas hills and sunsets seamlessly blended with a cattle brand inspired lockup for a logomark that feels as refined and timeless as the Texas landscapes themselves. I wanted this brand and user experience to evoke nostalgia and Texas heritage while providing a solid foundation for the brand to grow into. The website was designed to align with the client's business goals and address their specific business needs, ensuring that every aspect of the digital presence supports their strategic objectives. The result is a beautiful website that enhances the brand’s identity, appeals to potential clients, and delivers customized solutions tailored to the brokerage's objectives.
Visit site ›Dr. Yael K. Willingham, M.D. was opening her own otolaryngology (ENT) practice in my hometown of Georgetown, TX and approached me to assist with the full brand identity and online user experience. As a web design agency, I provided comprehensive support from branding to establishing a strong online presence. They had a rough idea of what they wanted the mark to resemble, but I was excited to build it out into a comprehensive system, inclusive of collateral, building signage, and the online experience. The website design services provided played a key role in helping the practice connect with new clients in Georgetown, TX. Digital marketing strategies were incorporated to ensure the practice effectively reached its target audience, aligning the website and SEO efforts with the specific needs and interests of local patients. Couldn’t be happier with how this system came together, swipe left to also see the interior shots of the branding from the grand opening!
Visit site ›Policubes are incredible 1 by 1 inch magnet cubes with no reverse-polarity that have almost endless possibilities from fidgeting, games, and learning (I keep 8 on my desk for zoom calls, when the my kids aren't stealing them) - making it both a blessing and a curse for positioning the brand. Targeting a wide variety of applications and ages 18 months to 60+. The development of the product was a 3 year process before diving into the branding, packaging, and infrastructure. All now officially available!
Visit site ›C3 Aerospace came to me in a state many early startups do - with huge ideas being executed with an existing brand, but missing the mark on imagery and user experience. Addressing the unique challenges faced by early-stage companies in the aerospace industry, I roped in my favorite hyper-realistic render artist and engineer to create some stunning imagery for the new site that would help convey all the ground breaking work they’re doing over at C3 Aerospace. The development services provided ensured a functional and visually compelling online presence for C3 Aerospace, leveraging our expertise in creating tailored solutions. This approach represented a winning strategy for C3 Aerospace's online presence, and it was definitely another ‘bucket list’ vertical for me—I couldn’t be happier with how it came together!
Visit site ›When I was first introduced to Firecracker Farm (via Better Business Babe - Andrea Gallagher) I was blown away by their products, but I was equally suprised by their product positioning and lack of food being shown. We immediately engaged for ongoing Brand Strategy and collaborated closely to aggressively reshape the brand and focus of the creative assets and system. With that inevitably came an entirely new website that is better positioned to showcase their amazing products.
Visit site ›I've worked with the Attorneys For Freedom for a few years supporting their ongoing strategic initiatives while they internally launched their Attorneys on Retainer program, a true alternative to conceal carry insurance. I helped identify a huge opportunity to segment and scale the AOR infrastructure on its own, leading to a literal exponential growth, more than doubling their active users within the first month of the launch! I'm trilled to be able to continue my support for the Attorneys For Freedom family of brands, and a proud AOR member myself.
Visit site ›
The Mermaid Cafe was the long time dream of Leah Meyer, on a mission to be the first cafe of its kind to employ people with disabilities to serve up the best coffee and sweet treats San Antonio has to offer. I was honored to be chosen to assist with the comprehensive brand identity system for all their merchandise, signage, collateral and more, in addition to building their website. Working closely with Leah to make her dream come true was truly an amazing endeavor. This project was carefully tailored to support a unique business with a meaningful mission in the community, and to help strengthen the thriving community in San Antonio.
Visit site ›I met Matt Gowie, owner of MasterPoint Consulting in our "A-Team" group for IndeCollective, as a fellow independant, I immediately resonated with the same drive and passion in Matt that I put in all our work. His brand and user experience left a little to be desired, and he approached me to help him take it to the next level. The "DNA" of his brand was there, but the mark and execution needed a little refinement - which I developed into the MasterPoint "M" Knot. I assisted in fleshing out his full brand identity system for a cohesive foundation, and rolled that into a new user experience that would set him apart from everyone else in his field. I love the way this site came together with subtle movement and unique visuals I developed using AI (midjourney).
Visit site ›Winner of Literary Titan Book Award and Reader's Favorite Five-Stars. When my father called with the concept for Penelope the Pesky Pelican, I never would have dreamed of the adventure we would take writing, editing, collaborating with an illustrator, curating the production, and self-publishing the first edition of the book. The story is a timeless tale of Penelope the Pelican on a beautiful summer day as she learns the true meaning of friendship. Wonderfully illustrated by Evelina Losich in a way families of all ages will truly enjoy. Available for Now on the website or on Amazon.
Visit site ›York Access Control came to me with a legacy brand that had a lot of baked-in opportunity, but with a dated website and no clear brand consistency to convey the client confidence and showcase their quality work and testimonials for all their security projects. I worked with them to revitalize their existing mark and work in some subtle updates that would make the original founder proud. The end result was an intuitive user experience and an immediate increase in conversions.
Visit site ›(The ones I've had time to add to my portfolio) Don't see something you're looking for? I have closet full more!
I'm often introduced as "the guy that designs logos or builds websites", and that's usually the most tangible result (look no further than my portfolio above), but my strategic process of building brands is uniquely tailored to each organization's goals and how we can make an impact with the highest ROI possible based on comprehensive strategies and foundational principles to position them for success. My engagements span project-basis to fractional Design and Development, Brand & Content Strategy, and Creative & Art Direction. All resulting in comprehensive systems and solutions making a real impact for organizations of all sizes worldwide.
But more importantly I'm a husband and father of two amazing young men (Oliver Ray and Oakley Ray) and our Daughter Emalyn Rae. Just a passionate guy driven by my love for building unique brands and experiences that simply convert.
Get in touch ›The Short Answer: Website pricing depends on your specific goals, scope, and functionality requirements.
The Longer Answer: A simple brochure-style website will cost significantly less than a complex e-commerce platform or custom web application. Rather than offering cookie-cutter packages, I provide custom quotes based on what you actually need to achieve your business objectives. Rather than simply asking “How much will a website cost?” consider reframing the question “How much should I to invest to get the website I need to reach my goals, on time, with minimal stress, done right the first time?”
Here’s why that investment matters: research from Forrester shows that websites focused on superior user experience can achieve visit-to-lead conversion rates more than 400% higher than poorly designed alternatives. And according to WordStream, while the average B2B site converts at 2.23%, the top 10% of performers see rates above 11%—a difference that translates directly to revenue.
The best way to get an accurate estimate is to book a 20-minute intro call where we can discuss your project in detail.
Most website projects range from 3-12 weeks from kickoff to launch. The timeline depends on two main factors: the size and complexity of the website, and how quickly you and your stakeholders can review and respond during the feedback stages. A straightforward 5-page business website moves faster than a 50-page content-heavy site with custom functionality. I’ll provide a realistic timeline estimate during our initial consultation based on your specific project scope.
Website builds and brand identity systems are priced as one-time project fees. Web hosting and ongoing support are billed annually. For project work, I typically require a 30% deposit to begin, with the remaining 70% due upon completion. This structure keeps things simple and ensures we’re both committed to getting your project across the finish line.
I also offer ongoing design and development services starting at $175/hr and on-call strategic advisory at $250/hr.
Web hosting is the service that makes your website accessible on the internet—think of it as renting space on a server where your website files live. Yes, I offer hosting services, but here’s what makes my approach different: I don’t lock you into mandatory “maintenance agreements” or proprietary systems. You own everything I produce for you, and it’s all built on open-source technology. If you ever decide to move on, any competent developer can pick up right where I left off. No vendor lock-in, no hostage situations.
Absolutely. Unlike many web development companies, I don’t believe you should be tied to one vendor—or require a tech-savvy person on staff—just to update your own website. I build intuitive content management systems that let you manage your content easily. You won’t be touching the design or code; think of it as “on rails.” You can update text, swap images, and add new content with simple copy-paste actions while the design and formatting stay locked in place.
Yes, I’m available as much or as little as you need. Some clients prefer to handle day-to-day updates themselves and only reach out for larger changes or new features. Others want ongoing support for regular updates and improvements. I offer flexible support arrangements that fit your needs and budget.
If I didn’t build your website, I typically cannot offer support services. My support is reserved exclusively for websites I’ve created, which allows me to fully dedicate my resources to the clients who entrusted me with their projects from the start. However, if your current website isn’t serving you well, I’d be happy to discuss a redesign or rebuild that sets you up for long-term success.
As a front-end developer, I work with multiple open-source systems including the JAMstack, Shopify, and WordPress. However, I don’t use templates, drag-and-drop builders, or bloated frameworks with short shelf lives that lead to instability or create more work for you down the road. Every system I build is custom-tailored and highly curated to your specific goals and requirements. The platform choice is always driven by what makes the most sense for your business—not what’s easiest for me.
You do. In perpetuity. There are no licensing fees, no proprietary code traps, and nothing beyond basic hosting and domain costs. The website is yours—the design, the code, all of it. You’re free to take it anywhere you choose at any time.
Yes, I offer comprehensive SEO services. Every website I build includes foundational SEO best practices—proper site structure, meta tags, schema markup, page speed optimization, and mobile responsiveness. For clients who want to go further, I provide ongoing SEO strategy and implementation to improve your search rankings and drive organic traffic over time.
After your website launches, Google typically discovers and indexes new sites within a few days to a few weeks. However, ranking well for competitive search terms takes longer—usually 3-6 months of consistent effort, depending on your industry and competition. I submit your site to Google Search Console at launch and implement technical SEO best practices to give you the strongest possible foundation. SEO is a long-term investment, not an overnight fix.
Logo pricing varies based on the scope of work. A standalone logo is one thing; a comprehensive brand identity system with logo variations, color palette, typography, brand guidelines, and collateral templates is another. I provide custom quotes based on your specific needs. The real question isn’t just “how much does a logo cost”—it’s “what do you need to position your brand for success?” Let’s talk about your goals first.
Generally speaking, I don’t do “just a logo” anymore, because rarely is that all a project requires to be successful.
A logo is one element of your brand—it’s the visual mark that represents you. A brand identity is the complete and comprehensive visual and strategic system: your logo (and its variations), color palette, typography, imagery style, voice and tone guidelines, and how all these elements work together across every touchpoint. Think of your logo as your signature; your brand identity is your entire personality and all it’s possible applications, ranging from physical to digital.
Brand identity projects typically range from 4-8 weeks, depending on scope and complexity. This includes discovery and strategy, concept development, revisions, and final delivery of all assets and guidelines. Like website projects, the timeline also depends on how quickly feedback cycles move on your end.
Yes. In fact, strategy is where every engagement should start. I’m often introduced as “the guy that designs logos or builds websites,” but my real value is in the strategic process—understanding your organization’s goals and determining how we can make the highest impact with the best ROI. Design and development are how we execute the strategy, not the strategy itself.
Yes, completely. Once the project is complete and paid in full, you own all rights to your logo, brand identity assets, and any other deliverables. No licensing fees, no usage restrictions, no surprises.
My process starts with strategy, not aesthetics. First, we define your goals, audience, and positioning. Then I develop concepts rooted in that strategic foundation. From there, we refine through focused feedback rounds until we land on a solution that not only looks right but works right—meaning it drives the results you’re after. Every project is different, but the strategic-first approach stays consistent.
The best first step is to book a 20-minute intro call. We’ll discuss your project, goals, and timeline. If it’s a good fit, I’ll follow up with a proposal outlining scope, investment, and next steps. No pressure, no obligation—just a conversation to see if we’re the right match.
Absolutely. While I’m based in Georgetown, Texas, I work with organizations of all sizes worldwide. My client roster includes businesses across the country and internationally. Video calls, email, and collaborative tools make remote partnerships seamless.
I’ve completed hundreds of projects across more than 20 industries—including healthcare, technology, non-profits, professional services, consumer products, food and beverage, politics, aviation, financial services, and more. This range means I bring cross-industry perspective to every project while tailoring solutions to your specific market. I joke it’s all really like a peanut butter and jelly sandwich, but my unique ratio is tailored to your user’s pallette. You can browse my portfolio by category to see relevant work.
Both. My clients range from small businesses and startups to Fortune 500 corporations like Dell and IBM, and political campaigns from local races to presidential. The common thread isn’t size—it’s motivation. I work best with organizations that are serious about growth and ready to invest in doing things right.
Most freelancers execute tasks. I lead with strategy. The deliverable—whether it’s a website, logo, or brand system—is the result of a strategic process tailored to your organization’s goals, not a template tweaked to fit. I also don’t lock you into proprietary systems or ongoing dependencies. You own everything, and you’re free to take it anywhere. My job is to position you for success, not to create recurring revenue for myself.
DIY website builders are fine for personal projects or very early-stage businesses testing an idea. But they come with trade-offs: limited customization, slower performance, weaker SEO foundations, and designs that look like everyone else’s. If you’re a motivated brand and your website is a core business asset, like it is for most organizations, it’s investing in a custom solution built for your specific goals that will outperform a template every time.
Yes, every website I build is fully responsive and optimized for all devices—desktop, tablet, and mobile. With the majority of web traffic now coming from mobile devices, this isn’t optional; it’s foundational.
Speed is a priority in every build. Slow websites hurt user experience, search rankings, and conversions. I optimize for performance through clean code, proper image handling, efficient hosting, and modern development practices. You won’t be stuck with a bloated site that takes forever to load.
Yes. I build e-commerce solutions on platforms like Shopify and WooCommerce, depending on your needs. Whether you’re selling products, services, or subscriptions, I can create a store that’s easy for you to manage and optimized for conversions.
Yes. I regularly integrate websites with CRMs, email marketing platforms, scheduling tools, payment processors, analytics platforms, and more. If there’s a tool your business relies on, we can likely connect it to your website.
