I’m a multifaceted creative from Georgetown, TX passionate about crafting unique brands and conversion-focused user experiences for motivated organizations of all shapes and sizes, from small businesses to Fortune 500 corporations and political campaigns local to presidential.
I do some web stuff and some branding
Braided Health came to me under pressure already well underway with a rebrand from another agency (not going to hot) and in the heat of pitching for raising more investment. I sprung into action with a brand sprint and content strategy workshop to expedite a brand everyone on the team was thrilled with, and assisted with the development of a user experience we're all proud to share. The final result is still in-progress, but the stop-gap that happened in just over two-weeks is something i'm proud of.
Visit site ›With the launch of their new brand, Texas Land Brokerage wanted a brand and user experience that would help emphasize their unique brokerage model and showcase their exclusive Texas properties. Inspired by the rolling Texas hills and sunsets seamlessly blended with a "cattle brand" lockup for a logomark that feels as refined and timeless as the Texas landscapes themselves. I wanted this brand and user experience to evoke nostalgia and Texas heritage while providing a solid foundation for the brand to grow into.
Visit site ›Dr. Yael K. Willingham, M.D. was opening her own otolaryngology (ENT) practice in my hometown of Georgetown, TX and approached me to assist with the full brand identity and online user experience. They had a rough idea of what they wanted the mark to resemble, but I was excited to build it out into a comprehensive system, inclusive of collateral, building signage, and the online experience. Couldn't be happier with how this system came together, swipe left to also see the interior shots of the branding from the grand opening!
Visit site ›Policubes are incredible 1 by 1 inch magnet cubes with no reverse-polarity that have almost endless possibilities from fidgeting, games, and learning (I keep 8 on my desk for zoom calls, when the my kids aren't stealing them) - making it both a blessing and a curse for positioning the brand. Targeting a wide variety of applications and ages 18 months to 60+. The development of the product was a 3 year process before diving into the branding, packaging, and infrastructure. All now officially available!
Visit site ›C3 Aerospace came to me in a state many early startups do - with huge ideas being executed with an existing brand, but missing the mark on imagery and user experience. I roped in my favorite hyper-realistic render artist and engineer to create some stunning imagery for the new site that would help convey all the ground breaking work they're doing over at C3 Aerospace. This was definitely another 'bucket list' vertical for me and I couldn't be happier with how it came together!
Visit site ›When I was first introduced to Firecracker Farm (via Better Business Babe - Andrea Gallagher) I was blown away by their products, but I was equally suprised by their product positioning and lack of food being shown. We immediately engaged for ongoing Brand Strategy and collaborated closely to aggressively reshape the brand and focus of the creative assets and system. With that inevitably came an entirely new website that is better positioned to showcase their amazing products.
Visit site ›I've worked with the Attorneys For Freedom for a few years supporting their ongoing strategic initiatives while they internally launched their Attorneys on Retainer program, a true alternative to conceal carry insurance. I helped identify a huge opportunity to segment and scale the AOR infrastructure on its own, leading to a literal exponential growth, more than doubling their active users within the first month of the launch! I'm trilled to be able to continue my support for the Attorneys For Freedom family of brands, and a proud AOR member myself.
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The Mermaid Cafe was the long time dream of Leah Meyer, on a mission to be the first cafe of its kind to employ people with disabilities to serve up the best coffee and sweet treats San Antonio has to offer. I was honored to be chosen to assist with the comprehensive brand identity system for all their merchandise, signage, collateral and more, in addition to building their website. Working closely with Leah to make her dream come true was truly an amazing endeavor.
Visit site ›I met Matt Gowie, owner of MasterPoint Consulting in our "A-Team" group for IndeCollective, as a fellow independant, I immediately resonated with the same drive and passion in Matt that I put in all our work. His brand and user experience left a little to be desired, and he approached me to help him take it to the next level. The "DNA" of his brand was there, but the mark and execution needed a little refinement - which I developed into the MasterPoint "M" Knot. I assisted in fleshing out his full brand identity system for a cohesive foundation, and rolled that into a new user experience that would set him apart from everyone else in his field. I love the way this site came together with subtle movement and unique visuals I developed using AI (midjourney).
Visit site ›Winner of Literary Titan Book Award and Reader's Favorite Five-Stars. When my father called with the concept for Penelope the Pesky Pelican, I never would have dreamed of the adventure we would take writing, editing, collaborating with an illustrator, curating the production, and self-publishing the first edition of the book. The story is a timeless tale of Penelope the Pelican on a beautiful summer day as she learns the true meaning of friendship. Wonderfully illustrated by Evelina Losich in a way families of all ages will truly enjoy. Available for Now on the website or on Amazon.
Visit site ›York Access Control came to me with a legacy brand that had a lot of baked-in opportunity, but with a dated website and no clear brand consistency to convey the client confidence and showcase their quality work and testimonials for all their security projects. I worked with them to revitalize their existing mark and work in some subtle updates that would make the original founder proud. The end result was an intuitive user experience and an immediate increase in conversions.
Visit site ›USA Outdoor Media located in Round Rock, TX came to me with a legacy website that had hardly been touched over the last 20 years (aside from some light content updates) and it looked like it! The poor and dated user experience was signficantly holding back the conversion opportunities and hampering the paid advertising campaigns. I worked with the organization to refresh the brand identity while retaining the same 'DNA' while rebuilding the new user experience from the ground up, with an emphasis on SEO optimization and a conversion focused funnel, resulting in an immediate jump in daily conversions 3-5x the original website! 🥳
Visit site ›To learn of the atrocities plaguing the Biafran people of Nigeria was nothing short of eye opening. Drogin Group was enlisted to develop a comprehensive brand identity and user experience and I was fortunate to handle the creative direction, design and development for this incredible movement. Self Determination is fundamentally foundational to what we are so blessed to call 'Freedom', and being a part of the fight for the Biafran people is truly an honor.
I was a big fan of Live PD when they were here in Wilco, and I always missed them when they were pulled from the air. Well, Sheriff Mark Lamb linked up with my friends over at Lincoln Strategy Group who reached out for help with the Brand Identity + Website Design and Development for the new online-only subscription streaming service, American Sheriff Network. I wanted to craft a user-experience that was not only intuitive for the wide-range of audiences, but unique to the American Sheriff Network brand. The result was an immersive experience to put you in the passenger seat of all the action with an easy to navigate interace consistent across all devices. Inevitably, in short turn, American Sheriff was sold to TRUBLU streaming 🏆
I was approached by Red Orchid Marketing and KGB Texas to assist with the overhaul of the SJRC Texas user experience. They were on a crumbling templated infrastructure in need of an intuitive refresh for users to easily locate resources and engage with the SJRC initiatives. I took SJRC through a comprehensive content strategy through design and development process to refine their user flow and everyone couldn't be happier with the results.
Visit site ›MotoGFX had a legacy website that was failing to convert due to a host of technical and user-experience issues. I worked closely with their team to bring their website into the modern era of the web, cohesive with their existing brand, and happily increased conversions by 100% (due solely to the technical errors, but still 🥳). Matt and his team gave me almost unlimited creative freedom, which was an awesome experience to try and do something super unique and engaging while still prioritizing conversions. The spash of ink background video really brings the brand together, and speaks to all their unique print and marketing offerings.
Visit site ›I'm often introduced as "the guy that designs logos or builds websites", and that's usually the most tangible result (look no further than my portfolio above), but my strategic process of building brands is uniquely tailored to each organization's goals and how we can make an impact with the highest ROI possible based on comprehensive strategies and foundational principles to position them for success. My engagements span project-basis to fractional Design and Development, Brand & Content Strategy, and Creative & Art Direction. All resulting in comprehensive systems and solutions making a real impact for organizations of all sizes worldwide.
But more importantly I'm a husband and father of two amazing young men (Oliver Ray and Oakley Ray) and our Daughter Emalyn Rae. Just a passionate guy driven by my love for building unique brands and experiences that simply convert.
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